


FinePix REAL 3D Technology Debut
FinePix REAL 3D Technology pioneers a new dimension in imaging.
From the advanced3D digital camera to the stunning 3D digital viewer and breakthrough 3Dprinting technology, this total 3D imaging system will change the wayyou take and enjoy photos. Viewed with just the naked eye, 3D imagescome alive with breathtaking reality and natural beauty. Images thatonce were only a dream are now a reality.

Acclaimed forsuperb resolution and definition, Fujinon lenses are the choice ofprofessional cameramen and a key component of many professional imagingdevices. For the FinePix REAL 3D W1, Fujifilm has developed agroundbreaking image capture system comprising two Fujinon lenses andtwo CCDs, and the systemis integrated in the compact body with high-precision engineering. Analuminum die-cast frame provides the solid platform for the precisionalignment of the left and right lenses so you can take 3D images withan unprecedented quality of reality.

Image data captured by the twin lens-CCD system is processed by the RP(Real Photo) Processor 3D - a newly developed processor that evaluatesall photographic factors from focus and brightness to color tonality,and then merges the left and right images in a single 3D image. It isalso the power behind 3D Auto - the function that makes point-and-shoot3D photography a reality! This processor also controls the two capturesystems independently to shoot two different images of the same subjectsimultaneously - each with different photographic settings.
Our ability toperceive depth comes from viewing an object along two different linesof sight. This phenomenon is called parallax. The monitor on the 3Ddigital camera uses an originally developed “Light Direction ControlSystem”, and the 3D digital viewer adopts a “Parallax Barrier System”to precisely direct light to the right and left eyes in a way thatsimulates parallax. Both enable easy and natural viewing of 3D imageswith just the naked eye.

1. Light Direction Control System / Parallax Barrier System
2. 3D LCD monitor
3. Image received by the left eye
4. Image received by the right eye
5. 3D image

With the FinePix REAL 3D system, you can review images in 3D on the camera's LCD monitor and also on the large LCDmonitor of the 3D digital viewer. Frame your shot in 3D and play itback in 3D on the spot with the camera's monitor. On the large-screen3D digital viewer, you can enjoy and share the full impact and presenceof your 3D photos.

Fujifilm hassucceeded in the precision lamination of high-resolution, low-halationprints with lenticular sheets that create the 3D effect. Advancedtechnology encodes and aligns the captured 3D image according to thepitch of micro lenses arranged in parallel rows on the lenticularsheet. Seen through the sheet, image data is perceived with a parallaxeffect. The result is a natural and beautiful 3D print that preservesand breathes life into the moment forever.

1. High quality print
2. Lenticular sheet
3. 3D print

Step 1
Whenpassing through the lenticular sheet (sheet with cylindrical parallellenses), interlaced image data are separated into left and right images.
Step 2
The left and right eyes see the respective images.
Step 3
Parallax interprets the disparity between the images as a sense of depth.
For 3D image recording, the FinePix REAL 3D system adopts the MP format for stills and 3D-AVIformat for movies. MP format is the “multi-picture format” standardizedby CIPA*. FinePix REAL 3D W1 can also simultaneously record stillimages in both MP format (3D) and JPEG (2D). 3D-AVI adopts the widely used AVImultimedia container format. Adoption of these formats enables 2Dplayback of recorded images on the user's current personal computer.With the bundled FinePix Viewer image viewing software, users can alsoconvert MP format and 3D-AVI to conventional 2D formats.

3D Shooting
Shooting 3D images with an unprecedented“real feel” is simple and automatic with the built-in 3D Auto functionof the FinePix REAL 3D W1 digital camera.
Frame your subject, press the shutter,and the scene is captured in a high-quality 3D image. Not only stillsbut also movie shooting recorded with sound can be taken effortlessly.Featuring an innovative 3D viewing LCD monitor, you can playback the results in 3D right on the spot.

With Individual Shutter 3D Shooting, youcan take two shots of the same subject from different positions, andthe camera automatically merges and saves the captured images as asingle enhanced 3D photo. After the first image is taken, it appears asa transparent overlay on the monitor to help you align and frame thesecond shot. Photos of distant subjects like mountains and skyscraperslook amazing in enhanced 3D, while close-up subjects like flowers cometo life in natural 3D.
Shoot 3D photos with a more natural sense of depth.

First Shot
Second Shot
Shoot impressive 3D photos with an enhanced presence.

First Shot
Second Shot
With a single press of the button, thecamera automatically takes successive shots. Perfect for shooting froma car, train or even an airplane to create a photo with an ultra 3Dsense of depth. Imagine shooting clouds from the window of your flightand capturing the scene in super 3D. Fujifilm truly brings a whole newdimension to photo enjoyment!


Auto Parallax Control automaticallyadjusts the 3D effect for optimum viewing. For manual fine-tuning ofthe image, the Parallax Control Button on the back of the camera makesit easy to bring the 3D image into perfect focus while shooting orplaying back 3D stills and movies.

Pursue the extremes of 3D and 2D photoexpression with the manual shooting functions of the FinePix REAL 3DW1. Choose “M” (Manual) Mode for the freedom to set shutter speed andaperture. Get instant control of depth of field in “A” (AperturePriority) Mode. With the built-in “P” (Program) Mode, the cameraautomatically sets the shutter speed and aperture value. With manualshooting functions, you can capture what your mind's eye sees in everydetail.
Just select the Scene Position (SP) thatmatches the subject and situation. The camera automatically optimizesevery setting from shutter speed, white balance, sensitivity and eventurning flash on or off. With a choice of 13 easy-to-select ScenePositions for both 2D and 3D photos, moments are captured with the bestpossible results every time you press the shutter.


Enjoy High-quality 3D Images
Innovativetechnology in the 3D digital viewer lets you view 3D images without theaid of special glasses - just your eyes! Not only 3D images but also 2Dphotos can be shown in vivid detail on the large LCD.
Our ability toperceive depth comes from viewing an object along two different linesof sight. This phenomenon is called parallax. The monitor on the 3Ddigital camera uses an originally developed “Light Direction ControlSystem” and, the 3D digital viewer adopts a “Parallax Barrier System”to precisely direct light to the right and left eyes in a way thatsimulates parallax. Both enable easy and natural viewing of 3D imageswith just the naked eye.

1. Light Direction Control System/ Parallax Barrier System
2. 3D LCD monitor
3. Image received by the left eye
4. Image received by the right eye
5. 3D image

View your beautiful 3D images in high resolution on the large digital viewer (400 x 600 x 2 channel). Just insert the SDmemory card of images and the viewer turns on, ready to present a 3Dphoto slideshow. One touch of the touch key easily switches between 2Dand 3D display modes. Manual fine-tuning for a more natural 3D effectis also simple with Parallax Control key.

Illuminated touchbar and touch keys make viewer control smooth and easy. When not inuse, the illuminated controls fade out, leaving just a frame andundistracted enjoyment of your images.
Enjoy 3D and 2Dimages presented in your choice of over 20 different slideshowtemplates or watch playback of movie with recorded stereo audio. Theviewer also features image management and navigation functions, makingit easy to organize your favorite files and even select photos fromMicro Thumbnail, 5 or 9 Frame View at a time.


Experience 3D Viewing
The large-screen3D viewer delivers full impact and presence of your 3D photos. Withsimple remote control operations and easy data transfers from viewer toPC and vice versa, your 3D experience is enhanced.
The viewer comeswith an easy-to-setup stand for standard horizontal or verticalportrait* display, or it can be mounted on a tripod. With the includedremote controller, users can remotely access selection and displaymenus for easy control of major functions and menu commands.

The viewer canread and display image data stored on memory cards. It can also receiveimage data from the FinePix REAL 3D W1 via high-speed Ir communication.Moreover, users can also directly connect it to their personal computervia USB and transfer stored images to the viewer for display.

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